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Monday 30 December 2019

Vivo smartphones will launch online and offline simultaneously in India starting from 2020

The trend of online-exclusive smartphone models became popular in recent times and many smartphone brands launched online-only models. On similar lines, Vivo also launched its online-exclusive U series, Z series, S series, etc and now giving in to a long-standing demand of offline retailers, Vivo has announced that they will stop launching online-exclusive smartphones starting next year. In a letter to offline retailers and All India Mobile Retailers Association (AIMRA), Jerome Chen, CEO of vivo Mobiles India said that as a part of the company's 2020 strategy, they will simultaneously launch smartphones online and offline and there won't be any online-only models. So, there won't be any Vivo products that will be exclusive to Flipkart or Amazon starting next year. Also, the company said that its products will launch at the same price across both channels and the price and offers will be consistent across both online and offline channels. The company also urged offline retailers to offer a great buying experience for customers. Vivo's Z series and U series will continue to sell across both channels till "their end of life" and the company has also said that there won't be any new additions to both the series next year. Also, reports ...