Tech Mahindra, Microsoft to use Blockchain to fight spam calls in India

Tech Mahindra today announced that it is collaborating with Microsoft to create a Distributed Ledger Technology (DLT)-based solution to build a robust ecosystem in line with the regulations issued by TRAI. It is based on Blockchain technology and built on Microsoft Azure the solution. The primary motive is to mitigate the issue of unsolicited commercial communication (UCC) in the country. TRAI back in May proposed the use of Blockchain technology to curb spam calls and messages which is becoming a major nuisance to telecom subscribers across the country and has been working with stakeholders to curb this menace. Microsoft and Tech Mahindra are jointly working with TRAI on the issue. The DLT-based solution brings all the relevant parties in the ecosystem onto blockchain, helping telecom service providers and telemarketers take care of preference registration, consent acquisition, dynamic preference setting, stakeholder onboarding, header registration, template registration, scrubbing service, and complaint handling and tracking which do fall in line with TRAI regulations. The solution will be a shared, secured ledger of UCCs distributed across a network of computers, which will ensure a transparent and verifiable system to help companies mitigate UCC on their networks. TechMNxt is a global program rolled out by Tech Mahindra, designed by pre-empting and anticipating ...