Smartphone shipments up 11% YoY in Q1 2018 in India, Xiaomi continues to lead with 30.3% share: IDC

According to IDC, Indian smartphone shipments reached 30 million units in Q1 2018 and has seen a healthy 11% YoY growth, but it remained flat when compared to the previous quarter; Q4 2017. As expected Xiaomi retained the top position for the second quarter in a row.  The company has expanded its offline channel and popularity of its models such as Redmi 5A and Redmi Note 5. The Online smartphone segment has seen a growth from 34.2% in Q4 2017 to 36% in Q1 2018. Xiaomi increased its share of total eTailer shipments from 32% a year ago to 53% in Q1 2018. As for the offline segment, Transsion continued to drive growth through its brands itel and Tecno, thanks to its aggressive expansion to smaller towns & cities by focusing on channel management and after-sales service. The flagship or the high-end segment saw a strong YoY growth of 68% thanks to the Samsung's Galaxy S9 series which arrived a quarter earlier this year and led with a 77% share in this segment. OnePlus top-end models - 5 and 5T continued to keep more than 50% share. OPPO and Vivo grabbed third and forth spot with 7.4% and 6.4% share, respectively. On the other hand, 4G feature phone market ...