Netflix rolls out vertical ‘Mobile Previews’ to iOS, coming to Android soon

Back in March, it was reported that Netflix will be getting ‘Mobile Previews’ with vertical video in April and today the company has officially announced the roll out of the feature to iOS app and coming soon to Android. Mobile Previews is the best way to know if you’ll like a new series or movie that you are planning to watch. The Mobile previews present Netflix users with a fun, simple, and easy way to know more about all the new content on Netflix and find content that suits personal tastes. Each preview is about 30 seconds long and presented in a vertical format, and the previews are shown in a slideshow. Netflix last year had introduced video previews to the TV experience, which brought dynamic and engaging video to the TV interface. The company says that years of testing has made it clear that video previews will help Netflix users browse less and discover new content more quickly. With the launch of mobile previews, it is also bringing a video browse experience to the mobile phone in a mobile-optimized way. These previews are fast to load, and they are personalized to users specific tastes. Source