India wearables market grows by 168.3% YoY with 14.9 million shipments, earwear grows 443% YoY: IDC

The Indian wearable market saw a massive growth of 168.3% year-over-year (YoY) growth in 2019, shipping about 14.9 million units during the year. Of this 5.1 million units were shipped in the Q4 of 2019 alone. Ear-wear saw a huge YoY growth of 443.6% and wrist band wearables saw a growth of 52.6% YoY. Basic wearables accounted for 96.2% of India's wearables market, which calculates for a 177% growth YoY in 2019. Smart wearables (can run third party apps on device) grew by 49.5% YoY, accounting for 3.8% of the overall wearable shipments in 2019. Wrist bands shipped nearly 5.3 million units that calculated to a 52.6% YoY growth. The top 2 manufacturers were Xiaomi and Titan with 48.9% category share and 14.5% category share respectively. Watches on the other hand, saw growth of 77.5% YoY, shipping 933 thousand units. Fossil took the lead with 30.3% market share, followed by Apple with a 26.6% share. Huami, the makers of the Amazfit band lead the market share in the basic wearables category with its aggressive pricing and features. The biggest category however, was the the ear-wear category. It grew a massive 443.6% in 2019 compared to last year with BoAt Lifestyle leading the market with ...