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Monday, 10 February 2020

India smartphone market in 2019: 152.5 million units shipped, up 8% YoY; Xiaomi continues as market leader

India continues to be the second biggest smartphone market in the world, with over 152 million units that calculates 8.0% year-over-year (YoY) growth, according to IDC. The top 5 smartphone manufacturer who sold the most amount of units in India for 2019 were: Xiaomi, Vivo, Samsung, OPPO and realme. In regards to Q4 2019, the market saw a growth of 5.5% YoY, shipping a total of 36.9 million smartphone units. This does a calculate 20.8% quarter-on-quarter (QoQ) decline but that is expected as Q3 of a year will see huge shipment numbers due to Diwali festive sales period. Online channels saw a growth of 11.2% YoY in Q4 2019 with 43.3% market share and offline channels saw a tiny growth of 1.4% YoY Xiaomi dominated the Indian market, selling a whopping 43.6 million units in 2019. Its 9.2% YoY growth can be explained with the launch of its popular Redmi Note 7 Pro, Redmi 6A and the newer Redmi 8/Note 8 series. Vivo took the second place for Q4 2019, with 6.9 million units, seeing a massive growth of 96.5% compared to Q4 2018. While Samsung remained at second place for overall smartphone shipments in 2019, its slipped to third place during Q4 2019, ...