Indian smartphone market witness highest second-quarter shipments in Q2 2019: IDC

In a recent report, India smartphone market saw the highest ever second quarter shipment of 36.9million in 2019, with a 9.9% year-on-year (YoY) and 14.8% quarter-on-quarter (QoQ) growth. Furthermore, a total of 69.3 million mobile phones were shipped to India in Q2 2019, which was up 7.6% over the previous quarter. On the other hand, offline channel registered an 8.5% YoY growth driven by the new launches in Samsung Galaxy A series. The overall market ASP stood at $159 in 2Q19 with 78% of the market below $200 price segment. However, the fastest-growing segment was U$200-300 with 105.2% YoY growth. This was mainly due to the demand from customers looking to upgrade, additionally fueled by China-based brands which are bringing innovations and flagship like design language at mid-price segments. The feature phone market continued its decline with 32.4 million-unit shipments, registering a drop of 26.3% YoY in 2Q19. This was due to lower shipments of 4G-enabled feature phones with 40.3% YoY decline in 2Q19. The 2G feature phone segment also declined as challenges remain for Indian brands along with small players facing heat owing to duty hikes on imports. Top 5 Smartphone Vendor Highlights Xiaomi saw its shipment volume grow by 4.8% YoY in 2Q19 with Redmi 6A and ...