True Balance app launches e-commerce platform in India to sell mobile phones

True Balance, the fin-tech app that allows users to check the balance of their prepaid mobile, recharge and more is now expanding its service with the launch of an e-commerce marketplace to sell smartphones. The new feature in the app will help users in tier-II and tier-3 cities of India to purchase smartphone and feature phone. The e-commerce platform enables customers to have benefits of buying smartphones with retail partners and access fin-tech services like digital payment, insurance, and purchase of financial services. The facility is made for users in tier-II and tier-III cities in mind and the company also plans to sell accessories, small electronics, etc soon in the country. The company says that it will keep adding a wider range of partners to increase its offering in the handset category and is all set to expand its revenue generation and Gross transaction volume. It also adds that the availability of handsets through True Balance application will help them reach out to larger consumers especially from India 2 and India 3 where availability of products as per their budget and need is still a challenge through brick and mortar stores. How to purchase a mobile phone from True Balance app? Step 1: Download True ...