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Friday, 24 May 2019
Instagram adds support for landscape video on IGTV
Facebook-owned Instagram, last year, launched IGTV standalone application for watching long-form, vertical video from your favorite Instagram creators within the Instagram app. Now, Instagram is bringing changes to IGTV as it adds support for landscape videos alongside vertical videos. After a year of IGTV launch, Instagram is finally allowing creators to publish landscape videos on its platform. The experiment with vertical video is finally over and Instagram says that feedback from creators and viewers has made them introduce support for landscape or horizontal videos on IGTV. IGTV will also keep supporting vertical videos on its platform and the company says that IGTV for users will be a place to watch even more content from the creators they love. The company adds that vertical videos will be suitable for creators who want to be up-close and personal with their audience and landscape videos will be helpful in viewing videos with formats like dance and sports which are high motion and often feature a handful of people in the frame. Unlike YouTube, Instagram doesn't allow creators to monetize their IGTV videos yet and brands haven’t yet started paying creators to make long-form IGTV content. It is to be seen on when Instagram will come up with monetization ...
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