Vivo emerges as the fastest growing brand in January 2019: GfK report

vivo, the innovative global smartphone brand, today announced that as per the latest GfK report, vivo has emerged as the fastest growing brand with 63.2% growth in terms of value and 60.9% growth in terms of volume in January 2019 versus January 2018. This comes at a time when the industry grew at a mere 16.8% and 14.2% by value and volume respectively. Furthermore, the brand continues to strengthen its leadership in the Rs. 20-30K price segment with the launch of V11/V11 Pro in H2, 2018. By launching devices in both the less than 20K segment (Y series) and the 20K plus segment (V series), vivo was able to secure 15.8% growth in terms of value and 13% growth in terms of volume, in Q4 of 2018, versus Q3 of 2018 despite the industry growing of merely 2.6 % and 5.2% in volume and value respectively. vivo has also announced that the recently launched vivo V15 Pro became the fastest selling smartphone in the V series. Sharing his thoughts on the accomplishments, Nipun Marya, Director-Brand Strategy, vivo India said: We at vivo are committed to providing customer satisfaction through innovative products at aggressive pricing. This approach has helped us acquire market acceptance, culminating in tremendous ...