Snapchat launches Tik Tok-like Challenges Lens

Snapchat has launched a new feature to its app called Lens Challenges, which allows users around the world to take part in challenges with other users. Participants of this feature can create and send “Snaps” that use a lens tied to a song, dance, holiday, event.  One holiday-themed function within the Challenges feature that is debuting along is a sing-along to Gwen Stefani’s version of “Jingle Bells.”  The company regarding the Challenges feature said: “inspire creativity, self-expression, and community for Snapchatters and Lens Creators alike.” Snapchat said that the company expects Lens Studio to be used by Challenge participants. The first community-created Lens Challenge is the “Disappear” Challenge, which invites users to share what the company calls “their most creative ‘now you see it, now you don’t’ moment.” The Lens was made by Jye Trudinger and prompts users to take two photos that superimpose, causing the photo’s subject to disappear. Source