Samsung expands partnerships with more content providers for HDR10+; to build certification center in China

Samsung Electronics has announced the expansion of its HDR10+ ecosystem to 45 industry partners and the construction of a new certification center in China. Samsung says the new partnerships with companies will bring more true-to-life picture quality content to viewers and also expand the impact of HDR10+ technology across different market segments. In partnership with 20th Century Fox and Panasonic in June 2017, Samsung Electronics launched the HDR10+ certification and logo program. HDR10+ is Samsung’s next-generation standard technology for picture processing, which optimizes brightness levels and contrast for each scene, making bright areas brighter and dark areas darker to deliver a lifelike viewing experience. Rakuten TV which is a European online streaming service will begin offering HDR10+ content in the first half of next year. MEGOGO is currently finishing its HDR10+ licensing process, making its adoption of HDR10+ official, and planning to release HDR10+ contents on its platform, viewable on all Samsung Smart TV devices. ARSPRO, based in Moscow, is another production studio that has implemented HDR10+ technology, including the use of dynamic metadata. It has successfully carried out the remastering of the first several series of programming in HDR10+. In 2017, Samsung also launched its premium video streaming service with Amazon, making ...