At the opening of Photokina 2018, Leica Camera AG, Panasonic, and Sigma announced a strategic partnership. The collaboration enables Panasonic and Sigma to make use of the L-Mount standard developed by Leica for their own developments and to offer both cameras and lenses utilizing this lens mount. Thanks to their numerous interchangeable components, system cameras are extremely versatile and can be individually configured for a wide range of photographic needs. Thanks to the strategic partnership between Leica, Panasonic, and Sigma, customers will be able to choose from a much wider selection of cameras and lenses without having to limit themselves to a particular brand, as all three brands will share the same proprietary bayonet mount. Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG and majority shareholder said: For photographers, the ability to choose from a wide range of lenses for their system of preference is extremely important. Especially in the strongly growing market for mirrorless system cameras, users seek increasingly greater product diversity to fulfill a wide range of different photographic needs. We have therefore decided to work together with prominent partners in the photographic segment as an immediate response to these needs. Our long-established partnership with Panasonic is a ...
Wednesday, 26 September 2018
Panasonic, Leica, SIGMA team up to bring L-mount mirrorless camera lens
At the opening of Photokina 2018, Leica Camera AG, Panasonic, and Sigma announced a strategic partnership. The collaboration enables Panasonic and Sigma to make use of the L-Mount standard developed by Leica for their own developments and to offer both cameras and lenses utilizing this lens mount. Thanks to their numerous interchangeable components, system cameras are extremely versatile and can be individually configured for a wide range of photographic needs. Thanks to the strategic partnership between Leica, Panasonic, and Sigma, customers will be able to choose from a much wider selection of cameras and lenses without having to limit themselves to a particular brand, as all three brands will share the same proprietary bayonet mount. Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG and majority shareholder said: For photographers, the ability to choose from a wide range of lenses for their system of preference is extremely important. Especially in the strongly growing market for mirrorless system cameras, users seek increasingly greater product diversity to fulfill a wide range of different photographic needs. We have therefore decided to work together with prominent partners in the photographic segment as an immediate response to these needs. Our long-established partnership with Panasonic is a ...
