Instagram expands shopping in Stories, adds personalized Explorer channel

Instagram today announced two new updates that make it easier to shop on Instagram. This update is expanding Shopping in Stories and is expanding it to businesses in 46 countries. It has introduced Shopping channel in Explore that will be personalized to you. Next time when you hover upon behind-the-scene Stories from your favorite brands and see something you love, you can quickly tap on a product to learn more. Instagram says that more than 400 million accounts come to Stories every day and with one-third of the most-viewed stories coming from businesses, it makes total sense for Instagram to bring the ability for brands to show what’s behind their products. Furthermore, the company is also announcing a Shopping channel in Explore that will be personalized to you. Now, when you simply want to shop for fun, you’ll see a channel dedicated to Shopping posts from the brands you follow and brands you might like. The Shopping channel in Explore will begin rolling out today and will expand globally over the coming weeks. Instagram said that it will continue to explore the right features and experiences to make Instagram the best place to shop from. Source