From a disruptive starter to a humble leader: OnePlus’ unconventional breakthrough in India

Over the past few years, OnePlus in India has established itself as customers' delight, as the company's vision of selling power-packed smartphones at unbelievable pricing struck the right chord. Having said that, the transition from a humble startup into a flourishing brand at present comes through years of hard work. This upstart has already mastered the art of putting out quality devices on a consistent basis, be it OnePlus 3/3T, 5/5T or the latest OnePlus 6. Unlike big smartphone makers, OnePlus rather opted an unconventional way where they relied on the feedback of its large fan base in developing products. Since the launch of its first device in India, OnePlus had a native feel with an impressive build, clean software, and a swift performance. In addition to that, most of the people looked out for a sophistication and value for money in their devices, which the OnePlus directly addressed. Have you ever thought how OnePlus remains at the top albeit they work on only one phone at a time? It's because a great product would sell itself and doesn't need too much marketing. This relentless pursuit of excellence and perfection has made the latest OnePlus 6 as the must-have phone for tech lads ...