Apple might be US's first $1 Trillion company and it could have bestsellers worldwide, but if you look closely, the company is struggling to keep up in one of the world's biggest market; India where it is lagging behind in the 11th position. Apple, in fact, sold less than 1 million iPhones in India in the quarter accounting to a meagre 1% market share. Fortunately, Apple is well aware of this and is planning a strong comeback, according to a report from Bloomberg. The report highlights the steps that Apple is willing to take in order to regain its position in the country and these include better retail deals with higher sales targets, the establishment of Apple stores in India, an overhaul of the company’s relationships with independent retailers, and improved apps and other services aimed more closely at Indians and this also includes a revamped version of Apple Maps by 2020. As for the better retail strategy, Apple will be partnering with individual stores to raise sales targets by four times to 40 or 50 units every week. It plans to cut off retailers that consistently fail to hit the mark. In exchange, Apple will train the retail sales staff to teach customers how to use ...
Tuesday, 7 August 2018
Apple plans to regain its position in India with strong retail strategy, Stores, dedicated services and more
Apple might be US's first $1 Trillion company and it could have bestsellers worldwide, but if you look closely, the company is struggling to keep up in one of the world's biggest market; India where it is lagging behind in the 11th position. Apple, in fact, sold less than 1 million iPhones in India in the quarter accounting to a meagre 1% market share. Fortunately, Apple is well aware of this and is planning a strong comeback, according to a report from Bloomberg. The report highlights the steps that Apple is willing to take in order to regain its position in the country and these include better retail deals with higher sales targets, the establishment of Apple stores in India, an overhaul of the company’s relationships with independent retailers, and improved apps and other services aimed more closely at Indians and this also includes a revamped version of Apple Maps by 2020. As for the better retail strategy, Apple will be partnering with individual stores to raise sales targets by four times to 40 or 50 units every week. It plans to cut off retailers that consistently fail to hit the mark. In exchange, Apple will train the retail sales staff to teach customers how to use ...
