OnePlus captures double the market share than Samsung, leading the Premium Android Smartphone market

One phone, three years and a sprightly start up like attitude later, OnePlus has managed to break through as the largest premium smartphone brand in the country. IDC recently published its latest report with figures from Q4 2017 and the numbers tell an interesting story. With 48% market share, OnePlus is well and clear in the lead as it takes on the mantle of the most popular premium brand ahead of Industry stalwarts like Apple and Samsung. Just as interesting are the company’s revenue figures. Crossing 1.4 billion dollars in revenues, the company grew 55 percent year on year. It doesn’t appear that the demand is going to slow down anytime either as both the OnePlus 5 and OnePlus 5T have broken all sales records for the company. Without a doubt, striking that often precarious balance between price and performance has worked wonders for the company. The sheer value proposition of not having to spend flagship prices for a device that gives you all the specs for a fraction of the cost has resonated with the youth of the country. With the OnePlus 5T, the company has managed to hit practically every flagship grade feature while maintaining the same price. More than just ...