WhatsApp Business app launched, allows small businesses to easily connect with customers

Facebook-owned WhatsApp back in September last year announced that it it is testing new tools through a closed pilot program that will allow people to communicate with the businesses they want to reach on WhatsApp. Today the company has officially launched standalone WhatsApp Business App for Android that enables small businesses to have a business presence on WhatsApp, communicate more efficiently with your customers, and help grow their business, separating customer and personal messages, and creating an official presence. The app is built on top of WhatsApp Messenger and includes all the features that are available on WhatsApp such as the ability to send multimedia, calls, messaging, group chat, offline messages, and more. It also has additional features such as Automated Messages that lets you set an away message when you are unable to answer so your customers know when to expect a response. You can also create a greeting message to introduce your customers to your business. Highlights of WhatsApp Business Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website. Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you're busy. Messaging Statistics: Review ...